As the second quarter of 2024 comes to a close, the streaming landscape in the United States continues to evolve with notable shifts in market shares among the major platforms. JustWatch, the world’s largest streaming guide, has released its latest market share updates, providing insights into user preferences and trends across the streaming industry.
A Tight Race at the Top
The battle for dominance in the streaming market remains fierce, with Prime Video and Netflix leading the charge. Both platforms have consistently captured significant shares of the market, their figures closely matched as they vie for the top spot. This ongoing rivalry showcases the competitive nature of the streaming industry, where each platform is continuously innovating and expanding its content library to attract and retain subscribers.
Apple TV+ and Paramount+: A Closer Contest
Further down the rankings, Apple TV+ and Paramount+ are engaged in their own intense competition. In this quarter, Apple TV+ managed to edge out Paramount+, securing a slight advantage. This indicates a growing interest in Apple TV+’s content offerings and strategic positioning within the market.
Disney+ and Hulu Integration
Disney+ has made a strategic move by integrating Hulu content into its app within the United States. This development brings the two platforms closer together, providing a more seamless experience for subscribers and potentially boosting Disney+’s market share. By offering a combined content library, Disney+ aims to enhance its value proposition and attract a broader audience.
Market Share Developments in 2024
Throughout 2024, we’ve seen significant movements in market shares. Notably, Apple TV+ has captured the attention of the US market with a 1% increase in shares. This growth highlights the platform’s expanding influence and successful content strategies. On the other hand, Amazon Prime Video faced challenges in maintaining its share above Netflix during the second quarter, underscoring the competitive pressure in the industry.
Methodology Behind the Data
The market share data provided by JustWatch is based on user interest measured through their website and mobile apps. Metrics include adding movies or TV shows to watchlists, clicking out to streaming services, and filtering through multiple streaming platforms to select relevant content. This comprehensive approach ensures that the market share percentages accurately reflect consumer behavior and preferences.
As the streaming wars continue to heat up, it will be interesting to see how these platforms adapt and innovate to capture more market share in the coming quarters. Stay tuned for more updates on the ever-evolving world of streaming entertainment.
