Taylor Swift is a global sensation whose influence goes far beyond just music. With the recent announcement of her docuseries “Taylor Swift vs. Scooter Braun: Bad Blood” premiering on Max, we wanted to see if her name holds the same power in video streaming as it does in the music industry. Our latest report dives into user traffic on Taylor Swift’s available video streaming content and the increase in traffic on Netflix and Disney+ pages on JustWatch.
The Impact of “Taylor Swift | The Eras Tour” on Disney+
When Disney+ released the concert film “Taylor Swift | The Eras Tour” on March 14, 2024, the effect was immediate and significant. According to data from JustWatch, Disney+ saw an 8.66% increase in traffic on the launch day. This surge highlights Taylor Swift’s incredible draw as an artist across various entertainment platforms, not just in music.
The graph shows the trend in Disney+ traffic throughout March, with a noticeable peak around the release date. What’s impressive is that the increased traffic wasn’t just a one-day spike. Interest in Taylor Swift’s concert film remained high, keeping Disney+’s numbers elevated and demonstrating her lasting appeal and the strong engagement of her fans.
Taylor Swift’s Dominance in Concert Films
Comparing “Taylor Swift | The Eras Tour” with her previous concert film, “Miss Americana,” shows her growing influence. According to JustWatch, “The Eras Tour” attracted twice as much traffic as “Miss Americana,” capturing 64% of user interest compared to 36% for “Miss Americana.”
This comparison shows that Taylor Swift continues to captivate and expand her audience with each new release. “The Eras Tour” not only attracted her loyal fans but also brought in new viewers, solidifying her influence in the streaming world.
The Swift Effect on JustWatch
JustWatch, a popular streaming guide with 12-13 million monthly users in the US, reported significant increases in traffic for platforms hosting Taylor Swift content. The data suggests that Taylor Swift’s releases lead to noticeable spikes in user engagement, reflecting her strong appeal and the effectiveness of her brand in driving viewership.
Taylor Swift’s influence clearly extends beyond the music industry into the realm of video streaming. The significant traffic increases on Disney+ and Netflix following her releases, like “Taylor Swift | The Eras Tour,” showcase her ability to entertain and engage millions. As we look forward to her upcoming docuseries on Max, it’s evident that Taylor Swift’s name continues to carry immense value, securing her position as a powerhouse in both music and streaming entertainment.
Stay tuned for more insights and updates on your favorite artists and their impact!
